Providers like to think they built their brand in the exam room, in the skill of surgeons or the bedside manner of nurses. And that’s definitely part of it. But your brand is also being built (or destroyed) in the billing office, on the prior-auth line, and the moment patients open their statements.
From a marketing perspective, there are three significant trends to watch in 2025 — strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms.
Arbiter’s Anjali Jameson on hospital and payer alignment.
The typical entrepreneur knows a little about a lot. They hustle swiftly, deliver quickly, and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better, and suffer a minor setback instead of a face-planting failure. When it comes to building the […]
The typical entrepreneur knows a little about a lot. They hustle swiftly, deliver quickly, and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better, and suffer a minor setback instead of a face-planting failure. When it comes to building the […]